The TOP 3 findings from over 7,000 surveyed gym members conducted by the Australian Fitness Industry Survey (AFIS) revealed the following:
Finding #1 Members are NOT staying as long as they’d originally intended ... less than 12 months!
74 per cent of members reported that they planned to stay at their club for between 12 and 18 months; however, the survey showed that 60 per cent of active members and 54 per cent of lapsed members had only been members for between three and 12 months.
Finding #2 Goal setting was mostly obtained from club staff!
When asked how they achieved results, many members responded that they used the guidance and advice provided by club staff (46 per cent), as well as self-motivation (34 per cent).
Finding #3 The poor communication of many trainers and staff was highlighted by many respondents, with the following comment typifying the feelings of many members; “I feel that the trainers are not very friendly, only if they need to sell their personal training to you will they give you a smile”!
The Australian Fitness Industry Survey indicates a greater focus must be made in the areas of retention, customer service, better communication and encouragement / incentives for gym clients.
WHAT TECHNIQUES CAN BE USED to tip the scales so that members can get the most out of their gyms and personal trainers??
THE SCHOOL OF INFINITE LEARNING provides proven easy to learn techniques which you can master and will assist in your success as a PT!
• Helping clients set and meet SMART Goals
• Learning where to find Motivation and how to keep it
• Mastering Behavioural Change
• Overcoming obstacles & Self-limiting beliefs
• Effective Communication
• Understanding someone’s mental processing strategies
• Eliminating negative influences & anchoring positive resources
• Positive State Control
Our short program will provide you with the techniques you need to become the successful PT that will stand out from the crowd!!!
"It's never too late to be what you might have been." George Elliot
School of Infinite Learning can help you create goals for you and your clients!!!!!
CALL NOW ON 1300 72 00 14
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